Audience and coverage
A larger or more relevant audience can justify a higher listing cost. Public price lists alone do not measure how many suitable buyers or tenants a listing will reach.
Property portals in Estonia
Property portals in Estonia: public price comparison
This comparison focuses on public private-seller listing prices and optional visibility services. It does not rank portals by traffic, lead quality or sales performance.
Prices verified: 1 October 2026Public price lists can change.
Private seller
How the public pricing models differ
| Portal | Standard listing | Optional visibility | Pricing note |
|---|---|---|---|
| Ruudud24 This service | €0 | €1.99 / 15 days | Publishing a standard listing is free. |
| KV.EE | Dynamic pricing | Star €1.49 / day; homepage €10 / day | Base price depends on listing period, property type, value and selected extras. The price-list example shows a €110,000 Tallinn apartment from €0.60 per day. |
| City24 | Dynamic pricing | Level service €1.49 / day; owner homepage placement €15 / 7 days | Apartment sale listings start at €0.90/day for 60 days; rental listings at €2.12/day for 15 days. Exact pricing depends on property type, transaction type and price. |
| Kinnisvara24 | €24.99 / 30 days | Bronze €0.99, Silver €1.99 or Gold €3.99 / day | The public price list also includes 60, 90 and 180 day packages. |
For KV.EE and City24, the exact base listing price is calculated from listing details rather than presented as one universal fixed amount in the public price list.
Choosing a portal
Price is only one part of the decision
Search and listing detail
Compare the filters, map experience, property fields and how clearly each portal presents the information that matters for your property type.
Extra visibility
Paid highlighting can be useful, but compare its duration and placement separately from the base listing fee.
Use more than one channel
The portals are not mutually exclusive. For an important sale or rental, using multiple channels can broaden exposure if the additional cost is acceptable.
Ruudud24
Ruudud24 pricing model
A standard Ruudud24 listing costs €0. After publishing, the advertiser may optionally feature the listing for €1.99 for 15 days. If that paid period would extend beyond the current listing expiry, the listing expiry is extended to the end of the paid feature period.
Official sources
Competitor prices above are taken from each portal's own public price list.